Execution Strategy

“Execution” is the act of performing the tasks required to accomplish a goal.

The concept itself is simple; however, as our lives and goals become increasingly complex, execution becomes increasingly difficult, and the same simple approaches that work for simple goals and undertakings begin to break down.


Execution Strategy is the science of approaching execution behaviors and practices with intentionality and rigor — as a collection of extensible, interwoven disciplines worthy of attention and structure. It’s the act of building shared language to facilitate dialogue about execution. It’s the assessment of commonly accepted execution behaviors and honest conversation about their value (or lack of value). It’s building and facilitating the evolution of execution frameworks that can  accommodate diverse individual and organizational needs.

Execution Strategy is also an exploration of the foundational challenges that underly all goals, how our actions and intentions are affected by the realities of human nature, and how execution tactics will need to change in an evolving technological and cultural landscape.

    Why Does “Execution Strategy” Matter?

    The saddest thing I see on a regular basis — to paraphrase an old adage — is people “going to their graves with their songs still inside them.”

    Throughout my life and career, I’ve consistently met individuals with brilliant ideas, ambitions, and dreams that could bring immense fulfillment to their lives or the lives of others, but who have no idea how to execute. I’ve consistently met individuals who have immense creative potential but relive cycles of mediocrity. I’ve consistently met individuals who have ideas that could change the world but who claim they’ll get around to it when the time is right.

    Looking back, these individuals will think they failed due to weakness, bad luck, or failure of character; but the fact is execution is a skill, and until this skill is learned and mastered, our nature and the complexity we face in pursuing projects and goals will often overtake us. This is especially true for long-term or ambitious projects and goals. 

    Throughout my career, I’ve focused on execution strategy because — despite its value — it’s been historically under-addressed and overlooked. I’ve made it my mission to provide the resources and insights people need to execute. If I can do so for even a few people, I sincerely believe I’ll have left the world a better place than I found it.

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    My book, Foundations of Execution, is — as you can imagine from the title — an exploration of this very concept.

    I want to share Foundations of Execution with as many people as possible, so it’s free (PDF format). Download it. Love it. Share it.

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