Foundations of Execution

Your Bullshit-Free Guide to Accomplishing Absolutely Anything


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About the Book

You’re ambitious. You’re driven. You’re creative, believe in your vision, and know what you’re capable of. But like most, you often find it difficult to make progress toward the things you value.

When it comes to accomplishing personal, professional, entrepreneurial, and creative goals, the world is bombarding you with bullshit guidance—coddling mantras of positivity, and motivation devoid of practical action. Bullshit sounds good. Bullshit feels good. But bullshit will fail you in the long run nearly 100% of the time.

No more bullshit.

Let’s change tactics. Foundations of Execution won’t motivate you; it will give you the tools you need to execute despite the lack of motivation that will inevitably befall you. It won’t train you to abstain from excuses; it will give you the tools to strip all power from the excuses that will inevitably bubble to the forefront of your consciousness. It won’t argue the same tired case for self-discipline and convince you to work against your nature; it will show you how to circumvent your nature when it undermines your interests.

As shockingly simple as it may seem, three behaviors tend to separate those who struggle from those who consistently execute on their goals; and by the time you’ve finished reading this book, you’ll have mastered all three. You’ll come away with repeatable habits that address not just how you tackle complex undertakings, but also how you think, behave, and approach problems in all aspects of your life. It’s an irreverent, philosophy-first, whole-self approach to execution that will change you forever.

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“It’s like P90X for developing focus and good habits”Phil B.

Execution Strategy has been a big focus of my career. Learn more.

About Matthew Canning

I’m a technologist, Fortune 50 executive, leadership and execution strategist, and the author of Foundations of Execution, Never Forget AgainMaster the Language of the Universe, and Get it Together.


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